Good work
needs to
reach people.
Chicago, Illinois
Maureen works with arts and nonprofit organizations on the things people actually see: a campaign, a newsletter, a poster, a reason to show up. She plans the work and helps make it.
See her workMeet Maureen
From the first idea
to the event poster.
Maureen Smith works in communications and development in Chicago. Her background is in performance, design, and arts production, and her projects often bring those together: planning a campaign, writing the emails, making the artwork, and getting people to the event.
At Scapi, she cohosts the podcast and wrote the brand book that helps us sound like ourselves. Her work with Scapi Creative, Ninety-94, and independent clients also includes mentoring interns, producing audio and video, and making materials a team can use again.
More about Maureen01 / Career impact
The work,
and what it did.
6×
Annual fundraising
Led a TimeSlips campaign that raised six times the previous year’s total.
8%
Newsletter click-through increase
Managed weekly email communications at TimeSlips.
9
Arts productions marketed
Five in-person concerts, three virtual concerts, and a semi-staged opera at Hearing in Color.
Communications & development / 2023 onward
Mobile Care Chicago
Campaigns, events, and donor communications.
Works on Miles for MCC, Cheers for Children’s Health, sponsor materials, and donor communications. She brings clinical, development, and leadership teams into the process and carries the work through email, the website, social media, and community partnerships.
Communications management / 2022–2023
TimeSlips
Fundraising and a 25th anniversary.
Led fundraising campaigns and weekly emails, managed the 25th anniversary book, and helped run virtual programming. The materials and systems she built stayed in use after she left.
Marketing leadership / 2019–2022
Hearing in Color
Getting people to the performance.
Led marketing for live and virtual productions and helped develop the organization’s mission, visual identity, and website. She made creative briefs, event materials, and campaigns around the music and the people performing it.
Independent communications strategy / 2026 onward
TRIGRD
First, talk to the founders.
Used founder interviews to put the brand’s audience, point of view, and voice into a reference the team could use. Drafted a five-email welcome series and plans for social posts, email, and longer pieces.
02 / Selected design
A few things she’s made.
Branding
Logos, color, type, and the words behind them. Includes the Scapi Magazine brand book that guides this site.
Event posters
Posters for performances and events, made for print and the places people share them online.
Email marketing
Emails that explain the offer, make the details easy to find, and give readers a clear next step.
Selected artwork from Maureen Smith’s portfolio. Each image links to its original project collection.
03 / Social media
Introduce the artists.
Invite people in.
Hearing in Color / 2021
KABABAYAN
A celebration of Filipino identity through art and music. The campaign paired a livestream variety show with a series of cultural posts, event artwork, and introductions to its participants.
Explore the campaignMusic & community
Good, Necessary Trouble
A virtual concert and conversation exploring music’s role in protest and in telling the stories of history. Featured in Maureen’s social media portfolio.
View the projectKeep the conversation going
Working on something?
Talk to Maureen.
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